Solution story · Manufacturing · Automotive
Inteva Products
A global supplier's site, restructured around intent.
Inteva's site held valuable content in a structure that worked against the people using it. Bright replatformed it around what each audience came to do: evaluate the technology, join the company, or understand what it stands for.
- Client
- Inteva Products
- Industry
- Manufacturing · automotive
- Audiences
- Technical buyers, candidates, and the wider community
- Scope
- Redesign, replatform, information architecture, careers, locations, WordPress backend
Context
Inteva Products is a global automotive supplier known for engineering excellence across interior systems, closure mechanisms, electronics and motors. With deep industry roots and a culture built on innovation and sustainability, the company needed a digital platform that reflected its evolving priorities and global scale.
The problem
Substance the structure worked against.
Visitors struggled to navigate the product catalog, find career opportunities, or understand the company's commitment to community and sustainability. The problem was not a lack of substance: the site served neither the technical buyer nor the broader audience well, and it needed to do both at once.
Before
- A product catalog that was hard to navigate
- Careers buried
- Sustainability and community hard to find
Bright diagnosis
What stayed, what connected, what was built.
Every part of the environment got the same questions we ask of every system. How we decide
- Keep
The substance
The content was not the problem; the structure around it was.
- Build
Product-centric navigation
Clear breakdowns of technologies, materials and capabilities, organized the way a technical buyer looks.
- Build
A careers section that recruits
Built to attract and retain talent across global locations.
- Build
Community, not just culture
Corporate culture reframed into a broader community focus: values, development, impact and sustainability.
- Connect
Global scale, shown
An interactive locations overview that makes the footprint legible.
- Operate
A backend the team can run
A flexible WordPress backend for content management without developer support.
Architecture
One site, three jobs.
Technical buyers, candidates and the wider community arrive with different questions. The structure routes each to what they came for, and the internal team keeps it current.
Demand
Restructured site
- Technologies and materials
- Capabilities
- Careers
- Community and sustainability
- Interactive locations
- Insights
Outcome
Before & After
Drag the bar to sweep the redesign across the original. Both versions scroll the full page on their own; hover to hold them still.
Implementation
What the work covered.
- Product-centric navigation with breakdowns of technologies, materials and capabilities
- Corporate culture reframed into a broader community focus
- A careers section built to attract and retain talent across global locations
- An interactive locations overview
- A flexible WordPress backend for easy content management
Outcome
What changed, measured.
Inteva's published case study is qualitative; no hard metrics were reported, and none are claimed here.
- Clearer narrative A community-focused story that communicates who Inteva is
- Career portal A modern portal that strengthens recruitment
- Easier to browse A streamlined structure and intuitive navigation, easier to maintain
- Team-managed A scalable content system the internal team can run without developer support
Bright Assessment
Where is technology making your business harder or more expensive than it should be?
Thank you. It’s with a senior member of the team.
We will organize what you described and reply with the questions worth validating next. You will not be asked to repeat yourself.